The British Heart Foundation has asked us to make members aware of a campaign to tie in with this year’s Euros to raise awareness that 12 young people lose their lives every week due to sudden cardiac death in the UK.
Raw Research, working for BHF, is looking to speak to the families of young people (aged 35 and under) who lost their lives due to a sudden cardiac death in the last 20 years and were also football fans.
The plan is to paint beautiful murals of 12 football supporters who are no longer with us, dressed in their national side football kit (12 to represent the 12 young people who lose their lives each week). They are looking to speak to families of supporters of Wales, England, Scotland and Northern Ireland.
“Each mural will also have some information about the person as part of the tribute to them. Their story will be treated with the utmost sensitivity – we’d work closely with each person’s family to plan what the mural would look like. All families will be supported throughout by the BHF’s Heart Stories team and the production team,” said Raw Research.
This new campaign aims to change people’s perceptions of heart and circulatory diseases, highlighting that it doesn’t discriminate and can happen to anyone at any age. If you’re interested and would like to speak to us please email casting@rawresearch.co.uk with ‘BHF’ in the subject line.
Details on the project are also available by clicking on the link https://www.rawresearch.co.uk/bhf-football-project